The new campaign highlights the diversity of the Alpine regions in Victoria.
Leap Agency has launched Snow Victoria’s winter campaign for Alpine Resorts Co-ordinating Council.
The new TV commercial features Snow Victoria’s offering, with new families skiing through snow-capped mountains, villages and enjoying food and wine.
The tagline reads: “Nothing feels like the snow”.
Leap creative director Anton Lambaart says: “Research highlighted that lapsed skiers and new families harbor the desire to immerse themselves across more than just skiing. The campaign shows there is more to a snow holiday than just snow."
Credits
Campaign Creation: Leap Agency
Digital: Threesides Marketing
Client: Lorena Gibson, Alpine Resorts Co-ordinating Council
Production: Burning House
Director: Oliver Waghorn
Sound: Andrew McGrath, Soundwaves
