Meat & Lamb Australia channel the mighty Liverpool anthem You'll Never Walk Alone. And replace 'walk' with 'lamb'.
Walk on, walk on, with lamb in your hand, and you'll never walk alone, you'll never lamb alone.
That's the thrust of the latest TV ad for Meat and Lamb Australia, channeling Liverpool FC's anthem. The message? Buy a shed-load of lamb. What could have been if only Suarez had stayed put.
It's the Monkey's first work for MLA since they got their teeth into the account in May.
The Glue Society did the biz.