Krispy Kreme nods to the 50s with a new campaign for all the cool cats and jive gals this side of town.
Yep, you heard us right Daddy-O: the campaign, by Digital Arts Network and Eleven sees a limited-edition 1950s-inspired jukebox replace the traditional Krispy Kreme box for the brand's new range of American Classics.
Inside is a bluetooth speaker and a custom Spotify playlist including four bespoke theme tunes for each American Classics flavour. Each tune was written and recorded in a Sydney Studio.
The four new doughnuts - The Big Apple Pie, Peanut Butter Jelly Time, Coconut Cream Pie and Campfire S’mores - are inspired by good ol' fashioned American flavour combos.
Krispy Kreme Australia CEO Andrew McGuigan says: "Our inspiration behind the four new flavours was American vintage with a modern twist. We’ve been working with songwriters and Spotify to make sure it’s not only the taste buds which are in for a treat but the ears too. You can not only taste the Classics, but hear them as well."
