Krispy Kreme wants you to lick its latest ads.
Krispy Kreme has unveiled a mobile campaign urging consumers to lick (virtually, we think) its latest dessert offering.
Krispy Kreme has tapped Digital Arts Network to create a series of “lickable” ads, encouraging consumers to simulate licking the toppings off their favourite doughnut.
The doughnut merchant has launched a new series of dessert toppings including New York Cheesecake, Black Forest, Lemon Meringue, and Tiramisu.
It has also added a layer of gamification to the ad, challenging users to "lick" their doughnut clean in record time, posting their times to social media.
“Mobile is a huge focus for us at the moment – our consumers are online, and on their devices more tthan ever, so investing in user-friendly, interactive mobile experiences is a natural fit for Krispy Kreme,” Krispy Kreme digital business manager Russell Schulman said.
The ad is leveraging Google's Lightbox ad technology, giving conusmers a full-screen experience on any screen.
It has also been built using HTML5, which means users won't have to download flash or an additional app.
