Introducing the ‘Boomer Blocker’.
Australian furniture brand Koala has launched an Australian-first initiative in which it offered to pay the rent or mortgage of one lucky Australian for an entire year, to help them live like a Boomer.
All Australians had to do was visit boomerblocker.com and enter their details for a chance to win some much deserved financial freedom. There was a small catch for those 58 and above, however.
Using a clever system of youthful references and prompts, the Boomer Blocker quizzed applicants on everything from Brangelina, to planking, ‘swag’, emojis and more, ensuring Australia’s youth could get a head start on the application process.
Rory Costello, Koala chief commercial officer, said Koala’s promise to Australians is to make the good living more gettable, by offering premium furniture options at affordable prices.
"At a time when premium furniture is usually reserved for boomers and their big wallets, we wanted to give Millennials, Gen Z’ers and everyone in-between, the opportunity to have their rent or mortgage paid for an entire year, so they could use their cash for other luxuries that Boomers enjoy daily," said Costello.
"These efforts are simply a tongue-and-cheek love letter to the younger Australian generation who we can all recognise are doing it tough in today's economy.”
Paul Swann, executive chief tinker at Thinkerbell, said with more than 30,000 entries received, the agency definitely captured the attention of Gen Z, Millennials and everyone in between.
"It was funny to read all the angry emails Boomers sent to Koala too," he said.
Credits:
Client: Koala
Creative & Earned: Thinkerbell
Website: LegRoom
