BWM Dentsu creates a music video for Kmart.
Kmart is promoting its winter apparel with its new ‘Popover Hoodie’ campaign from BWM Denstu.
The campaign is set in Melbourne’s Palais Theatre and features young people dancing in their Popover Hoodie, showcasing its "fun features and casual comfort".
The spot consists of a 30-second TV commercial, a 60-second film for content and cinema, and a 98- second extended film that will be available on Kmart's website. It will also be seen in-store, in catalogue and on social media.
Recently David Jones promoted its winter collection in collaboration with the Sydney Dance Company, also opting to create a music-style video.
Credits
Client: Kmart
Michele Teague - General Manager Marketing
Nicole Hayes - Creative Design Manager
Matt Tovey - Brand Manager Apparel
Sarah Bragg - Marketing Specialist
Creative Agency: BWM Dentsu
Amy Hollier - Creative Director
Ryan Purcell - Associate Creative Director
Phil VanBruchem - Associate Creative Director
Nicole Gillard - Group Account Director
Leah Papakrivos - Senior Account Manager
Jennifer Moffat - Account Executive
Sonia McLaverty - Senior Onscreen Producer
Production Company: Collider
Ben Briand - Director
Rachael Ford-Davies - Executive Producer
Matt Dooley - Producer
Ross Giardina - DOP
Mark Bennett - Editor
Post Production: Method Studios
Music: Level Two / Electric Dreams
Sound: Sound Lounge
