Celebrating diversity at Christmas and in the holiday season.
Kmart has launched its ‘all kinds of Christmas’ campaign, tapping into the truth that Christmas looks different in every Australian home.
The 60” spot was brought to life by Exit Films’ Stefan Hunt and is Psembi Kinstan’s first live campaign since joining DDB Melbourne as group ECD last month. It will run until Christmas Day across TV, cinema, OOH, radio, online and social.
The campaign celebrates diversity, from a truck driver with a snow globe on his dashboard to a naughty dog sparking a tree disaster, a festive office party to a Christmas light-adorned caravan. It’s all set to ‘One Little Christmas Tree’, the Stevie Wonder track given a new lease on life thanks to Australian artist Jerome Farrah.
Kinstan says the tune complements the campaign.
“Kmart is an Aladdin’s cave of surprises and amazing products throughout the year, but especially at Christmas,” says Kinstan.
“Stef and the team have done a great job showing what those Kmart products can enable in our homes and lives simply, colourfully, and joyfully this Christmas. And the tune’s a hit.”
Kmart chief customer officer Lil Velis says the campaign celebrates the different ways Australians come together at this special time of year.
“Created by the team at DDB, this idea celebrates our purpose of making everyday living brighter, through emotive storytelling that shows how our low prices and on-trend products can enable the kind of Christmas you want, whatever that may be,” says Velis.
“This Christmas, we want to create a deeper connection with our customers by celebrating what makes each of us unique and the community connection that bonds us all.”
Exit Films director Stefan Hunt says the film is endearing: “It’s a fresh take on what an Australian Christmas looks like.”
Credits:
Kmart
Chief Customer Officer: Lil Velis
Creative Design Manager: Nicole Hayes
Digital Creative Manager: Ryan Purcell
Brand Specialist: Charlotte Gergley
DDB Melbourne
Chief Creative Officer Ben Welsh
Group Executive Creative Director: Psembi Kinstan
Creative Director: Erica Stevens
Senior Art Director: Rebecca Morriss
Senior Copywriter: Jake McLennan
Head of Integrated Content: Renata Barbosa
Senior Lead Producer: Sonia McLaverty
Group Managing Director: Mike Napolitano
Senior Business Director: Sarah Newell
Business Director: Hayley Kroon
Exit Films
Director: Stefan Hunt
EP: Leah Churchill- Brown, Declan Cahill
Producer: Alexandra Taussig
DP: Campbell Brown
Art Director: Jen Waters
Edit House/Editor: The Editors / Leila Gaabi
Sound: Bang Bang Studios / Sam Hopgood
