Hosted at the famous Bondi Icebergs, English artists Rudimental kicked off KFC's new live music event series.
KFC in partnership with Universal Music's creative agency Bring, has kicked off a new series of live music events as part of its new Bucket. Why Not? campaign.
Launching with a live show from English music group Rudimental, KFC offered 250 fans the chance to see the group perform at Bondi Icebergs on 30 August.
The activation started early in the morning with a call-out from the band on their Facebook page.
Fans were guided to KFC in Bondi Junction unaware of the gig venue until the private transport dropped them off at the beach-side location.
The project, led by Bring, was a collaboration with KFC’s retained agency, Ogilvy who got Australians talking through socials and a PR campaign as well as via a partnership with MTV to amplify the reach.
“We’re incredibly excited to launch our first music event with world-class music act Rudimental. It marks a first for KFC as we enter new territory and reward fans who are bold enough to say 'Bucket. Why Not?', KFC CMO Angela Richards says.
"In the spirit of seizing the moment, KFC is very excited to uncover more surprise events to allow fans to live this mantra with us.”
The series will continue to engage music lovers across Australia with more original and in-the-moment experiences planned.
