A new offering for Kayo Sports and Foxtel subscribers that will see live AFL coverage on Fox Footy every week.
To mark its ‘Super Saturday LIVE’ coverage from 2025, Kayo Sports has launched its biggest AFL campaign ever, anchored by a TVC highlighting the new offering.
From the 2025 season, Fox Footy on Kayo Sports and Foxtel will be the only place to watch AFL on a Saturday in Victoria and Tasmania for every round of the home and away season, and nationally for at least the first eight rounds.
For the first time, Fox Footy will also feature its own commentary teams and graphics for every match across the round.
‘Super Saturday LIVE’ is a new offering for Kayo Sports and Foxtel subscribers that will see live AFL coverage on Fox Footy in 4K every week including more analysis, new talent, programming and every match.
Concepted and produced by Foxtel Group’s creative agency BALBOA, the TVC features 19 high profile talent from Fox Footy, the AFL and the AFLW celebrating the coverage to the tune of Elton John’s hit ‘Saturday’, with AFL champions Jonathan Brown and Jack Riewoldt performing in costumes synonymous with the musician.
Other Fox Footy talent and sporting personalities featured in the TVC include Kath Loughnan, Garry Lyon, Dermott Brereton, Kevin Sheedy, Shaun Burgoyne, Adam Gilchrist, Jordan Lewis, Sarah Jones, Eddie Betts, Anthony Hudson, Leigh Montagna, David King, Brad Johnson, Gerard Whateley, Cam Mooney, Kelli Underwood and Tom Hawkins.
As well as the exclusive Super Saturday LIVE message, the campaign - which extends to out-of-home, radio, digital and social - also highlights other elements of Fox Footy’s AFL coverage including no ad breaks during play and every game of the round in 4K, from Thursday right through to Sunday
Kayo Sports executive director Cate Hefele said Super Saturday LIVE on Kayo Sports will change the game for AFL coverage across the country.
"To celebrate, we have launched our biggest AFL campaign and biggest Kayo Sports digital campaign. You won’t be able to miss us," said Hefele.
“More footy, with no ad-breaks, world class production from the team at Fox Footy and every game in 4K – AFL in 2025 on Kayo Sports is delivering more value than ever for our subscribers.”
Foxtel Group’s executive Ddirector of marketing and BALBOA, Michael Nearhos, said the company knew it had to create a bold, unmissable campaign to reflect the scale of its AFL coverage from this season.
"What better way to mark this new era than by bringing together a host of Fox Footy’s best talent and the league’s star players into one celebratory TVC that belts out the iconic track, ‘Saturday’ by Elton John?" he said.
“Kayo Sports’ Get on Board brand platform continues to invite all AFL fans and fanatics to enjoy the communal energy and electrified atmosphere of a great game, while celebrating our historic Super Saturday LIVE coverage too.”
Credits:
Client: Kayo Sports
Creative & production: BALBOA, Foxtel Group Creative Agency
Production Partner: Truce Production Co.
Post-production VFX: 3P Studio
Sound Design & Music Production: Uncanny Valley
Media: Foxtel Group Media and Mindshare.
