Following a group of friends on their quirky summer adventure from night to day.
Kathmandu launches its 'Summer Never Sleeps' campaign on September 26, in partnership with Special New Zealand.
Summer Never Sleeps highlights summer as a time for spontaneity, inspiring people to venture somewhere new, dive into the unexpected and maximise every opportunity to live their best summer yet, not only during the day but at night too.
Produced by Special and Scoundrel, the Summer Never Sleeps film forms the foundation of the creative campaign, following a group of friends on their quirky summer adventure from night to day, and into night again.
To the soundtrack of Jimmy, Renda-Se, by Brazilian Composer, Tom Zé, the friends roast marshmallows, bike off trail, snoop a merman portrait painting, swim fully clothed, dance, march, and row through the night, all while sporting Kathmandu’s range of purpose-designed, technically advanced, outdoor gear.
Eva Barrett, Kathmandu’s chief customer officer, said: “As the Number 1 outdoor brand in Australia and New Zealand we play a meaningful role in summer and we’re on a mission to get as many people ‘out there’ in nature as possible. Why? Because we know how the outdoors makes us feel. The outdoors is transformative. When we spend time out there our stress goes down, our empathy goes up and we become more creative and feel happier… And that’s at any time, not just when the sun is up.”
“We’re thrilled to have continued our work with Special New Zealand who helps us tell our story innovatively, creatively and passionately.”
Lisa Fedyszyn, Special’s executive creative director, said: “Kathmandu is an adventurous brand and one that stands out, not just in its category, but in everything it does. The Summer Never Sleeps campaign encourages and facilitates everyone to fit in as much as they can over summer because it's most rewarding when you make the most of being out there and staying out there."
Kathmandu’s Summer Never Sleeps campaign will roll out across TV, digital, social, out of home and PR in New Zealand and Australia from Monday September 26 to Saturday November 19 2022.
Credits:
Brand: Kathmandu
• Chief Customer Officer: Eva Barrett
• Head of Global Brand Campaigns: Michaela Clark
• Head of Marketing AU/NZ: Richard Dalke
• Global Head of Social Media: Shailyn Shah
• Creative Manager: Glenn Gibbins
• Creative Agency: Special Group New Zealand
• Chief Creative Officer: Tony Bradbourne
• Executive Creative Director: Lisa Fedyszyn
• Executive Creative Director: Jonathan McMahon
• Creative Director: David Shirley
• Associate Creative Director: Letizia Bozzolini
• Associate Creative Director: Justin Butler
• Associate Creative Director: Julia Ferrier
• Head of Production: Sally Lankshear
• Senior Producer: Casey King
• General Manager: John Marshall
• Senior Business Director: Amelia Hopkinson
• Business Director: Kate Syms
• Business Manager: Ruby Koia
• Chief Strategy Officer: Rory Gallery
• Group Strategy Director: Ed Gunn
• Strategy Director: Jolene D’Souza
• Production Company: Scoundrel
• Director: Daniel Warwick
• Executive: Producer - Adrian Shapiro
• Associate Executive Producer: Morgan Benson-Taylor
• Line Producer: Luka Jauh
• DOP: Jan David Gunther
• Production Designer: Lara Stefancic
• Offline Editor: Adam Wills
• Illustration: Laurie Herman
• VFX and Online: bEpic
• Facilitation: BAS productions
• Soundmix: Kraatz Studios
• Music Supervisor: Karyn Rachtman / Mind Your Music
• Media Agency: Dentsu
• PR Agency: Edelman
• Social Agency: We Are Social
