The campaign draws on the poetry of nature: Pearls, silken against skin. Made by nature. As you were made.
RISE is the new, national brand campaign created and produced by Rhythm for Kailis Jewellery.
It honours the legacy of Kailis and is inspired by the mythical archetype of the muse, bringing a sense of luxury, independence and optimism for the brand’s 2022/23 season.
The campaign was shot in WA’s Great Southern region, featuring model Aude Mangharam from Vivien’s Models, with the majesty and wildness of Greens Pool and Elephant Rocks a perfect backdrop. Much like this setting, the campaign copy and ethos draws on the poetry of nature: Pearls, silken against skin. Made by nature. As you were made.
Eithne Healy, marketing manager at Kailis Jewellery says: “It was a pleasure to work with Rhythm and the team they assembled to create our RISE campaign. A talented group of wonderful Western Australian creatives. They listened, pushed boundaries, and did an outstanding job of capturing the magic of Kailis and Western Australia. We are so proud of this campaign; it was thrilling to be a part of this project.”
Laura Morano, Rhythm’s senior account director, says "There are many stories that Kailis can tell. The rich family history. The craftsmanship of each piece of jewellery embracing natural beauty and individuality. The empowerment felt when wearing a Kailis piece. We are excited to bring these stories to life, and being able to develop and shoot the entire campaign in WA was particularly special to us.”
The campaign is live across Australia, Oceania and Fiji in cinemas, online, POS, print ads & collateral.
Credits:
Client: Kailis Jewellery
General Manager: Tanya Tindall
Marketing Manager: Eithne Healy
Marketing Coordinator: Alannah Briggs
Digital Coordinator: Anika Staffa
Agency: Rhythm
Senior Account Director: Laura Morano
Creative Director / Art Director: Stef Langton
Creative Lead / Senior Copywriter: Gordon Haynes
Production Company: Rhythm Films
Creative Director / Director / Editor: Adam Rule
Photographer: Jason Capobianco
Executive Producer: Candice Shields
DOP / Drone Operator: Justin Griffiths
1AC: Bri Trinidad
2nd Unit Underwater DOP: Rick Rifici
2nd Unit Underwater 1AC: Dan Stone
1st Assist: Michael Tagliatia
Digi Op: Shannon Stewart
Hair & Makeup: Francesca Poggi @ Vivien’s Creative
Stylist: Marcia Ball
Model: Aude Mangharam @ Vivien’s Models
Production Coord: Joe Wilkie
Retouching: Pat Wheeler
Colorist: Caitlan O’Connor
Arrangement & Composition: Andrew Wright @ Forest Studio
Sound Mix: Justin Braine
