JWT revives John West's slogan

2 March 2018
 

Creative Agency: JWT Melbourne

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It's not what's in John West's tins, it's what it keeps out that make it best.

JWT Melbourne has brought back John West's iconic “‘It’s a No ...” slogan in its first major work for the brand since winning the account last year.

The concept goes back to the idea that John West's high standards mean that “It’s what John West rejects that makes John West the best”

 

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