Taking peas are the focus of Birds Eye's first work from JWT Melbourne.
JWT Melbourne has revealed its first major campaign for Birds Eye since being appointed to the Simplot business in September 2016.
The fun campaign introduces two cute characters from the freezer - a couple of ‘Spokes-peas’ who escaped from the bag and now call the freezer their forever-home.
From their Pea-O-V everything appears heroic and they give a comedic interpretation of the comings and goings of the freezer world, and at the same time educate Aussies about all Birds Eye products.
Simpot GM of marketing Suzanne Harman says so far, JWT has created work that has driven brand equity and awareness measures, as well as sales for the brand.
She says the latest work for Birds Eye has "cracked Simplot's biggest brand challenge", changing peoples' perception that the freezer doesn't mean freshness.
The campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal.
