Just in case you couldn't tell from the squeals from teenage girls across the world, retail brand Calvin Klein has teamed up with Justin Bieber for its Spring/Summer 2015 campaign.
And yes, that means there will be plenty of shots of half-naked 'Biebs for the masses. They're just giving the people what they want.
The campaign sees Bieber and Dutch supermodel Lara Stone in a number of fashion shots for both Calvin Klein Jeans and Calvin Klein Underwear brands. While it's a global campaign, it is set for an extensive roll out across Australia and New Zealand on outdoor, print and digital.
Items from the campaign will also be on sale in Australia from February in Myer, David Jones, The Iconic and other retail stores.
Calvin Klein chief marketing officer Melisa Goldie said the the collaboration continues the brand's "londstanding legacy" of bringing fashion and music together.
"Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns," Goldie said.
"Justin's global recognition, expressed affiniity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands."
The campaign will also use social to boost the campaign's impact, continuing the #mycalvins call to action that the brand started in February, which invites fans to post a selfie of themselves in Calvin Klein.
A campaign's success is often judged on how quickly it is parodied. First of the bat, just hours after the campaign's release was Stone's husband, British comedian David Walliams, who photoshopped his face on Bieber's body and sent the image out on twitter.
The campaign was produced by the brand's creative agency Wednesday London.
