From travel and transport assistance to a pickleball game.
Australian franchised provider of in-home aged care and disability support services, Just Better Care, has launched a new integrated campaign via The Core Agency to highlight the personalised services it offers its customers.
The campaign features 15-second vignettes showing the everyday lives of Just Better Care customers as they receive support services across Australia.
From travel and transport assistance to a pickleball game, to a cheeky cheat meal among a healthy batch of meal preparation, the spots playfully highlight the way Just Better Care offers individual services to every customer.
"Our latest campaign authentically demonstrates the individuality in which Just Better Care empowers its customers. It’s great to show older Australians and people living with disability continuing to be active with their hobbies and passions all whilst remaining engaged in their communities," The Core Agency co-founder and creative partner Jon Skinner said.
Just Better Care Australia CEO Alison Chandler said one brand value that has remained consistent in the company's 19 years of operation is that the customer always comes first.
"And that each person has choice and control over their services. This campaign only serves to reinforce and celebrate this benefit for all our customers," she said.
Just Better Care general manager - brand and marketing Ryan McMahon said the team has a longstanding and valued relationship with The Core Agency.
"This latest work from the team is consistent with the Core Agency process to get to the core of a brand strategy and nail it. Our franchise owners are thrilled that it rallies against the parody of material from other providers."
Credits:
Client: Just Better Care Australia
Chief Executive Officer: Alison Chandler
General Manager - Brand and Marketing: Ryan McMahon
Agency: The Core Agency
Founder & Creative Partner: Jon Skinner
Founder & Creative Partner: Christian Finucane
Managing Partner: Rebecca Turner
Copywriter: Nick Timms
Art Director: Callum Foot
Senior Account Director: Joseph Rosslind
Account Manager: Milton Kim
Head of Design: Nick Williams
Senior Designer: Daniella Williams
Senior Agency Producer: Meredyth Judd
Production: The Woodshed
Director: Brad Sayers
Producer - Victoria Beck
Cinematographer - Evan Papageorgiou
Stylist - Lydia Saunders
Editor - Brad Sayers
Post House - Carve & Stitch
Music: Mosaic Music & Sound
