Robert Whittaker and Tommy ‘Turbo’ Trbojevic's speed, power and endurance are put to the test.
The JOY agency has created a campaign featuring the Musashi Performance Lab for leading sports nutrition brand, Musashi.
The Lab works to assess the speed, power, endurance and focus of athletes such as UFC champion Robert Whittaker and NRL player Tommy ‘Turbo’ Trbojevic, who feature in the campaign.
The campaign was brought to life by JOY’s production facilitation; the agency assembled the talent, director, crew and postproduction contributors to deliver excellent work and amazing client experience.
Louis Hu, creative director of JOY said, “A key goal of this campaign was to appeal to new audiences and demonstrate that Musashi can be used by sports people at all levels.Most people think sports supplements either are not for them or work instantly. But physical performance is no different to mental performance – it needs measuring and monitoring to get results.”
The campaign demonstrates the power of joined-up thinking with creative, media and social work together to deliver an integrated launch across live sport on Fox Sports and ESPN, specialist sport publishers and YouTube, national bus back campaign and paid social networks of our professional athletes.
CREDITS
Client: Musashi
● Amy Huntley – Marketing Director
● Ross Webb – Brand Manager
● Hal Titmarsh – Marketing Coordinator
Agency: Joy
● Martin Patton – Principal/ Strategist
● Louis Hu – Creative Director
● Mark Thomas – Integrated Producer
● Harry McIntosh – Media Account Manager
● Katie Chandler – Social Lead
● Nick Kyprianou-Brown – Social Media Manager
Production (facilitated by JOY):
● Dave Wallace - Director
● Pat Rohl - Camera
● Lee Launay - Art Director
● Jay McNeil - Gaffer
● Mighy Sound - Sound
● Jason Azcona - Editing
