Ancestry and VCCP roll out next instalment of their campaign asking Aussies to look into their past.
The latest release of the ‘Come Find Me’ campaign sees two more characters from the past making a plea for us to look into our past.
Jim, a 19th century drover, captures the true larrikin nature of the Australian cattleman while Polynesian princess Alika greets us after surviving a harrowing journey at sea.
VCCP founding creative director Dean Hunt says: “It’s been great bringing more ancestors back to life with this campaign. Our first ad is set in a more optimistic time in Australian history – a time of prosperity and growth. And our second ad deals with the miracle that our genes have survived their arduous journey across time. Today, anyone can discover who they are and the regions they are from with an Ancestry DNA kit – sometimes with surprising results.
Kelly Godfrey, senior director Australia and New Zealand, adds: “We’ve had a strong response to the Come Find Me campaign, with the emotional connection to our ancestors really resonating with our audience. We’re excited about the evolution of the campaign and helping even more people discover their story.”
The main campaign launches early January 2016 with two 30-second ads supported by 15-second DR spots and digital, CRM and social support. The ads were directed by Brendan Donovan through Moth.
Credits
Client: Ancestry.com
Senior Director, Australia & New Zealand: Kelly Godfrey
Senior Marketing Manager: Nigel Seeto
Agency: VCCP
Creative Director: Dean Hunt
Senior Art Director: Salvatore Gullifa
Copywriter: Georgie Waters
Art Director: Felix Ettelson
TV Producer: Amanda Collins
Group Account Director: Elizabeth Barnett
Account Director: Melissa Hill
Planner: Livia Stefanini
Studio: Sean Davitt
Production Company: Moth
Director: Brendan Donovan
Producer: Alistair Pratten
Exec Producer: Jonathan Samway
DOP: Anna Howard
Editor: Gaby Muir
Post Production: Blackbird
Media: OMD
