Building a Sandperson to win up to $100,000 of flights.
Jetstar and Thinkerbell have invited Australians to start their own snowman-shaped summer tradition
Seeking Sandmates tells the story of a Sandman on his quest to find other Sandmates and avoid spending Christmas alone.
Travelling to destinations across the country and testing out different types of sand, Australians are invited to join in the fun by building their own Sandperson for a chance to win up to $100k worth of flights.
Sandpeople will be live across TV, social, OOH and online during the Christmas holidays.
Thinkerbell chief tinker Tom Wenborn said he's hoping we'll see a new tradition take off this summer.
“We may not have snow here in Australia at Christmas, but we do have more sandy beaches than anywhere else in the world and an airline that can get you to them, for very little,” he said.
“Let’s hope this new Jetstar tradition catches on and we see merry little Sandpeople pop up all over the country.”
Credits:
Creative: Thinkerbell & Sam Cotton
Client: Jetstar
Illustration & Animation: Sam Cotton
Production: Hotel Bell
