Jacob’s Creek toasts its announcement as ICC exclusive wine partner with a new campaign from Cummins&Partners.
Jacob’s Creek has been announced as the exclusive wine partner of the ICC with a new creative campaign from Cummins&Partners.
Wine brand Jacob’s Creek is headed to the world cricketing stage with a new creative campaign from Cummins&Partners, celebrating its announcement as ICC official partner.
Cummins&Partners has an eleven-year creative partnership with Jacob’s Creek in more than eighty markets globally, and is proud to join the brand as it takes the next step with this global cricket partnership.
The campaign, A Drop Worth Sharing, places the product right at the heart of the game, coming to life on TV, digital, OOH, and in stadiums and venues across key cricketing and Jacob’s Creek's markets.
Pernod Ricard Winemakers global marketing director Eric Thomson says Jacob’s Creek is proud to partner with the ICC to bring people together in a celebration of cricket:
"We’re excited to be working with the ICC to connect with cricket fans and wine lovers. As we return to stadium sports following COVID-19 restrictions, this partnership is a strategic opportunity for Jacob’s Creek in all major markets where our wines and cricket are celebrated and enjoyed.”
Cummins&Partners creative director Heath Collins says news of the ICC partnership is very exciting for the agency:
"A healthy affection throughout the agency for both wine and cricket truly made this campaign a labour of love.”
The partnership, which runs until the end of 2023, kicked off with the ICC Men’s T20 World Cup 2021, which started in the UAE and Oman on October 17.
Credits:
Cummins&Partners
CEO: Kirsty Muddle
Creative Director: Heath Collins
Associate Creative Director: Liam Jenkins
Senior Account Manager: Robbie Tucker
Senior Designer: Rowan Hammerton
3D Design: Tiger Hongmung
Senior Retoucher: Ed Croll
Executive Producer: Karley Cameron
3D Animator: Julian Paul
Jacob’s Creek
Chief Marketing Officer: Eric Thomson
Head of Delivery: Emma Baldwin
Senior Brand Manager: Emma Keenaghan
Global brand Manager: Bec Hantzis
Global PR Manager: Liz Hunt
