"Your very own bar with a Jägermeister tap machine is the perfect excuse to throw a house party."
Jägermeister, in partnership with creative agency Connecting Plots, released 'Win a Home Bar' for a chance to win a custom home bar set-up worth $10,000.
The campaign features Frank Künster, a bouncer, club owner, film producer, and actor, well known for his involvement in the explosion of the Berlin nightclub scene following the fall of the Berlin wall.
Ollie Dickson, marketing director at Brown Forman, said: "Your very own custom-built bar with a Jägermeister tap machine is the perfect excuse to throw a house party. With consumption habits shifting towards the home occasion, this is a perfect opportunity to reframe Jägermeister as the drink for these moments.”
Dave Jansen co-founder of Connecting Plots, said: “There’s a very timeless insight in this idea that everyone can enjoy. Frank make’s the promotion fun and interesting which will help it get the right kind of attention."
The campaign is now live across in-store, digital and social.
Credits:
Client: Brown-Forman Australia
Marketing Director ANZPI: Ollie Dickson
Innovation Manager: Jessica Osborne
Marketing Manager - Emerging Brands: Marisa Murray
Web Architect: Norberto Tongoy
Agency: Connecting Plots
Co-Founder / CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Head of Integrated Planning & Strategy: Tim Collier
Creative Director: Chris Johnson
Senior Art Director: Scott Sparks
Design Director: Joe Davies-Griffith
Senior Designer: Kubi Vasak
Senior Motion Graphic Designer: Victor Rodriguez Rivero
Senior Integrated Producer: Bonnie Ledsam
Integrated Producer: Monica Dombrovskis
Account Executive: Mikayla Henderson
Media: Starcom Australia
Client Service Director: Andrew Vaughan
Business Director: Mina Savjak
