"This new product will play a critical role in our portfolio and growing market share.”
Jägermeister has released its new product SKU into the Australian market via the team at Brown-Forman.
‘When the night is brewing’ by creative agency Connecting Plots positions Jägermeister Cold Brew coffee as the catalyst to unleash the night's potential in new and unexpected ways.
In partnership with Time Out, Jägermeister Cold Brew Coffee gave two people 48 hours to pack their bags and head overseas for the ultimate unexpected night out.
Dave Jansen, co-founder and creative partner at Connecting Plots: “It’s often a question of choosing between the same thing we’ve done before or trying something new and unexpected. That’s the moment we want to own.”
Ollie Dickson, marketing director ANZPI for Brown-Forman, said: “Jägermeister Cold Brew Coffee is the perfect drink for this transitional moment when those unexpected twists and turns come to life. This new product will play a critical role in our portfolio and growing market share.”
‘When the night is brewing’ comes to life as an integrated campaign via media placements in OOH, digital, social and point-of-sale.
Credits
Client: Brown-Forman Australia
Marketing Director ANZPI: Ollie Dickson
Marketing Manager - Emerging Brands: Marisa Murray
Innovation Manager: Jessica Osborne
Web Architect: Norberto Tongoy
Agency: Connecting Plots
Co-Founder / CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Head of Integrated Planning & Strategy: Tim Collier
Creative Director: Chris Johnson
Senior Art Director: Scott Sparks
Design Director: Joe Davies-Griffith
Senior Motion Graphic Designer: Alfredo Charris
Senior Account Director: Amelia Bryant
Senior Integrated Producer: Bonnie Ledsam
Project Director: Gwen Jimenez
Media: Starcom Australia
Client Service Director: Andrew Vaughan
Business Director: Mina Savjak
Account Executive: Emma Waterworth
