IsoWhey has launched its biggest campaign to date to support and encourage those struggling through their weight management journey.
Health and wellbeing brand IsoWhey has launched biggest campaign to date to help those persevere through their weight management journey.
Created by Urban, the campaign shines a light on the very real challenges faced by Australians trying to manage their weight, challenges that are made easier through perserverance, and some IsoWhey of course.
Called #YouGotThis, the ad light-heartedly centres on a weight-conscious woman's inner voice as she makes her way through tempting everyday situations that threaten to stand in the way her weight loss goals.
In each scenario, the woman manages to maintain her cool and stay on track, even when presented with free cake at the office party.
"The campaign aimed to highlight the brand’s support for everyday Australians in their quest to improve health and wellness", head of marketing at FIT BioCeuticals, the company who owns IsoWhey, Arina Pogossian says.
“As the country’s leading weight loss supplement, IsoWhey understands the very real challenges faced by everyone committed to improving their personal health”, she says.
The #YouGotThis campaign will be running across digital video, radio, social media, out-of-home and point of sale until February 2019.
