"Local communities is at the heart of every Intrepid experience."
Intrepid Travel has launched ‘Only Intrepid’, a film highlighting the moments that only the travel company can provide, thanks to its deep connections with local communities and leaders.
From listening to underground house music in Marrakech to making mochi in a rural homestay in Japan, the campaign shines a light on the thousands of unique and special places, people and experiences that travelling with Intrepid delivers.
Intrepid’s general manager of global brand Natalie Placko said this campaign is part of the brand's updated marketing strategy, which focuses on showcasing how Intrepid stands out.
“Travellers are guaranteed to have soul-defining and life-changing experiences on our trips, and this new campaign gives a glimpse into the unique moments that you can only have with Intrepid,” she said.
“Connecting to the places we go, the people we meet along the way and local communities is at the heart of every Intrepid experience.
“Our group size is small (average of 10 travellers), and we employ local leaders and work almost exclusively with locally owned accommodation and suppliers, encouraging travellers to forge meaningful and memorable connections far beyond the typical tourist experience.”
Only Intrepid features global media buys and out-of-home ads in major cities including Melbourne, Sydney, Brisbane, London, Toronto and New York, plus a dedicated content site, campaign film and dynamic social content series.
The ‘Only Intrepid’ campaign is a continuation of Intrepid’s journey with Melbourne-based brand studio SSW, who has been pivotal in the company’s brand positioning from a brand identity and creative perspective since 2021.
SSW creative director Andy Sargent said he's excited to launch a campaign that embodies the bold and distinctive spirit of the Intrepid brand.
“Grounded in a unique and authentic insight, ‘Only Intrepid’ creates a storytelling platform that clearly differentiates the brand, capturing both the essence of adventure and the power of genuine human connection,” he said.
The campaign will run into next year.
Credits:
Brand Studio – SouthSouthWest (SSW)
Global Media Agency – Open Partners
OOH – JCDecaux Australia, oOh! Media, QMS Media, Torchmedia, S&J, Mediaworks NZ, JCDecaux New Zealand
Street posters – Plakkit
Intrepid Travel team:
Natalie Placko – General Manager Global Brand
David Nagle – Head of Global Production
Mandy Alderson – Head of Brand Management
Alisia Bufano - Studio Manager
Patrick O'Neill - Senior Designer
Emma Laliberte - Campaign Coordinator
Louise Laing – General Marketing Manager ANZ
Samantha McQueen – Marketing Manager Consumer ANZ
Paige Alfano – Digital Marketing Manager ANZ
SSW team:
Creative Director – Andy Sargent
Strategist – Jonathan Price
Art Direction – Zak Southgate-Smith
Campaign Design – Nick Fox
Writer – Jerome Williams
Motion Art Director – Nick Fontaine
Post Production – Wildebeest
Editor – James Lee
Sound – Production Alley
Colour – Crayon
