To move from product based functional messaging to a more compelling and emotionally appealing brand campaign.
Over the past three years InstantScripts has gone from helping 500,000 people to over 2 million, becoming Australia’s largest online healthcare provider.
Following the success of the brand's launch campaign for InstantScripts, Helsinki Agency was once again asked to take the brand to the next level.
Helsinki Agency determined that InstantScripts needed to move from product based functional messaging to a more compelling and emotionally appealing brand campaign.
The new campaign brings to life a range of scenarios showing people in need connecting with InstantScripts any time and any place, and as they resolve their medical problem, an InstantScripts ‘Heart’ materialises from their device and floats upwards.
More and more people, and more and more hearts, appear on the screen until an aerial view reveals a huge InstantScripts Heart, made from literally millions of small hearts, floating over the cityscape.
The camera pulls back to show the now massive composite heart soaring over Australia, which then transitions to the end frame, featuring the logo supported by the new strap line – Here for you 24/7.
Credits:
Creative Director: Mike Bollen
Lead Account Manager: Asha Eapen
Client: Wesfarmers Health: Richard Skimins, Melissa Ironside, Steven Blakers
Production Company: Producer Helen
Directed by Christian Mushenko
FX and Post by Limehouse
