Bringing to life a night less ordinary by paying homage to those who are far from it.
Innovation Beverage Group engaged Common Ventures to create a multi-channel campaign for its premium cocktail brand Twisted Shaker that would stand out and bring a bit of fun back to a segment that can otherwise take itself a little too seriously.
The campaign, ‘An Ode to the Twisted’, brings to life a night less ordinary by paying homage to those who are far from ordinary - the unique, weird and wonderful people, and all the ways in which they choose to express themselves. In this instance, that self expression is highlighted through exotic and excellent hairdos.
Innovation Beverage group chief commercial officer, Clive Coleman, said: “More people are drinking cocktails at home. They want their night in to feel more like a night out and Twisted Shaker helps make that happen.”
Common Ventures account lead, Alex Don, said: “'A night elevated’ is a well trodden territory strategically and creatively, so it was important for us to create something that was distinct and ownable to the brand - by putting our own twist on it - pun intended. We needed to capture this sense of twisted in the creative and hair is one of the most ubiquitous ways that people choose to express their individuality - plus it was fun to see how big a wig could go.”
Common Ventures executive creative director, Brian Merrifield, said: “It's always exciting to do something eccentric with a high level of craft like this. Everything’s come together so well - we couldn’t be happier with the result. We look forward to doing more and exploring other twisted forms of self-expression.”
Credits:
Innovation Beverage Group
Chief Commercial Officer: Clive Coleman
Creative agency and production house: Common Ventures
Executive Creative Director: Brian Merrifield
Director: James Crawley
Creative Director: Madeline Smith
Senior Art Director: Lehi Curtis
Senior Copywriter: Daniel Nutman
Account Lead: Alex Don
Producer: Tim Russell
DOP: George Tyler
Photographer: Jordan Kirk
Production Designer: Morgan Ferguson
Wigs: WiggedOut
Colourist: Yanni Kronenberg
Sound: Rumble Studios
