The campaign consists of online film, DOOH, social, digital, PR, radio and TV partnerships plus a 99% sustainable pop-up store.
ING has launched a Christmas campaign to support its Corporate Social Responsibility program ‘ING Dreamstarter’ – an initiative that helps to launch and grow start-up social businesses looking to make a real difference in their communities and the world.
The ING Dreamstarters offer unique products and gifts supporting a range of social and environmental causes.
From eco-friendly stationary that funds education; sustainable fashion that supports refugee employment; to bamboo straws and utensils that combat single use plastics.
This year’s Christmas campaign is born out of the startling statistic revealing Aussies receive an estimated 10 million unwanted gifts each Christmas, contributing to staggering wastage and landfill.
The ‘Give Me Something Good’ campaign, devised by creative agency VCCP, empowers Aussies to help fight gift wastage this festive season by asking their loved ones for ethically good gifts.
To help do this, a shareable online Good Gift List tool has been created to allow people to discover a range of gifts that give back to causes they care about, and then let everyone know what they’re wishing for.
In case anyone is shy about asking, there are some experts with hands-on experience to help: The Rubbish Choir – a group of real garbos from councils across Greater Sydney who witness firsthand the extent of festive waste each year.
The choir sings a reworked version of a Christmas classic, with the lyrics changed to encourage less unwanted gifts, and more of the gifts that are good for both people and the planet.
“Working with a group of real garbage collectors, brave enough to step completely out of their comfort zone and into a musical performance was an incredibly rewarding experience," Kat Topp and Jess Roberts of VCCP say.
"The Good Gift List creator is a solution to the very real problem of waste at Christmas time and we’re confident this campaign will inspire people to consider the benefits of responsible and sustainable gift giving this year.”
The campaign consists of online film, DOOH, social, digital, PR, radio and TV partnerships, a 99% sustainable pop-up store for three weeks in Westfield Bondi Junction and live choir performances, by The Rubbish Choir, and a Channel Ten feature.
CREDITS:
Client – ING
Danielle Hamilton - Head of Marketing
Carly Yanco – Head of Brand
Helen Colville - Brand Manager
Agency – VCCP
Guy Rooke - Executive Creative Director
Paul Sharp - Creative Director
Kat Topp & Jess Roberts – Associate Creative Directors
Elizabeth Barnett – Group Account Director
Dan Wood – Senior Account Manager
Josh Manning – Strategic Planner
Sue Hind – TV Producer
Jenna Mills – Creative Project Director
Retouching – Sean Davitt
Production Company – GoodOil
Director – Stuart Bowen
Executive Producer – Sam Long
Producer – Chana McLallen
Editor – Stuart Bowen, GoodOil
Online – Matt Edwards, The Editors
Sound – Alyce Guy, Damian Enemark and Lance Gurisik, SongZu Choir
Photography – Alina Gozin’a
Product photography – Andrew Ratter
Design - Romelle Menezes, SomeOne
PR – One Green Bean
Media – UM
Digital – Lash
