What happens when a group of guys come across Arnott’s Shapes and a leaf blower? DDB Sydney's new campaign “In Your Face Flavour “ has the answer.
The campaign shows just how far Shape-lovers will go to for a hit of the snack and a fun, new way to consume your Shapes – if you have a leaf blower handy.
Jen Speirs, creative director of DDB Sydney, said that "by creating a TVC with Shapes being hurled into the air for a teenage boy to catch, we're really underlining exactly what Shapes is - bold, fun, in-your–face flavour like no other."
CREDITS
Campbell Arnott’s
Vice President Marketing: Asia Pacific: David J McNeil
Marketing Manager: Amy Hiscock
Brand Manager: Niall Daly-Lennon
Consumer Insights Manager: Carina Georgoulas
DDB:
ECD: Dylan Harrison
Creative Director: Jen Speirs
Art Director: Richard Gray
Copywriter: Jeff Galbraith
Managing Director Strategy and Innovation: Leif Stromnes
Managing Partner: Kate Sheppard
Senior Account Director: Alex Ball
Account Executive: Emily Frost
TV Production:
Head of Onscreen Production: Brenden Johnson
Senior Producer: Claire Seffrin
Media: MEC
Group Business Director: Tony Newby
Communications Director: Rebecca Twist
Digital Director: Thomas Lyngsfeldt
Associate Manager: Jeremy Pope
Production Co: Exit Films
Director: Adam Gunser
Executive Producer: Declan Cahill
DOP: Andy Commis
Editor: Sam Brunette
Post Production: Toybox
Music Supervision: Karl Richter, Level Two Music
