There's something about beer ads that lend themselves to 'big' ads. And it doesn't get much bigger than the rivalry between the UK and France.
To further cement the competition French brewer Kronenbourg threw down the gauntlet saying that Manchester United player Eric Cantona would swim the English Channel if 10,000 beer fans agree that Kronenbourg is the best lager in the world.
The spots below are a result of Cantona coming good on his promise – sort of.
Credits:
Client: Kronenbourg
Title: "Le Big Swim"
Brand Director: Ifeoma Dozie, Mainstream Beers, Heineken
Agency: Ogilvy & Mather
Account Director: Harriet Harrison
Agency Manager: Joey Grigg
Creative director: Gerry Human
Copywriter: Simon Lotze
Art director: Miguel Nunes
Planner/CSU director: Tara Austin
Media agency: Starcom Mediavest Group
Media planner: Clare Street
Production company: Stink
Director: Ivan Zacharias
Audio Post-production: Sound Square
Post-production: Universal Production Partners
