It's not quite the Old Spice Guy but that's kind of the point- GetUp! wants you to put yourself in the director’s chair in a new tie up with Tropfest.
The #ReefReels competition is calling on Aussie film-makers to create short films of no more than three minutes' duration, keeping the environmental issues surrounding the Barrier Reef at the heart of the story.
The competition is open to film-makers across the globe, with the winning film to be screened live at Tropfest Australia this December.
Entry is open to all disciplines of film making from animation to comedy and documentary, when the competition goes live on October 10.
The spot is part of GetUp!'s Save our Reef campaign, which is dedicated to protecting the ecological treasure.
