If you can't beat 'em, join 'em! At least that's the idea behind SPC’s latest commercial.
In a bid to hide the unsatisfying taste of veggies, SPC has merged beans and spaghetti with our five-a-day.
For children and fussy adults who refuse to enjoy eating anything healthy, SPC says the solution is simple: drown them in tomato sauce. Cunning.
Future TV commericals will feature former Australian Olympic swimmer Elka Whalan.
The campaign is running across TV, digital and social.
Credits
Creative: Leo Burnett
Media: Slingshot
PR: Hausmann Communications
