Celebrates raw talent and vibrant communities that make Australian football unique.
Football Australia has announced its national second tier competition - the Australian Championship – with independent, branding and design agency Hulsbosch leading the brand’s development.
Set to kick off in October, the Australian Championship will transform Australian football’s domestic landscape, bridging state-based competitions with the A-League Men’s pathway and providing a national stage for clubs, players and communities to shine.
Hulsbosch is responsible for the brand positioning and proposition, naming and visual identity, plus brand guidelines.
Hulsbosch client strategy director Carolyn Pitt said the Australian Championship celebrates, on the national stage, the raw talent and vibrant communities that make Australian football unique.
"Anchored by the theme of ‘Breakthrough’, the brand identity reflects the competition’s energy, ambition, and momentum, with a bold design featuring the breakthrough graphic and colours of Championship green and deep steel, symbolising growth, resilience, and unity," Pitt said.
Football Australia chief corporate affairs, brand and communications officer Peter Filopoulos said the goal was to create a brand that feels bold, progressive, and deeply connected to Australian football’s identity.
"Hulsbosch has been instrumental in shaping a competition that is not only visually striking but also reflective of our game’s ambition, authenticity, and national pride," Filopoulos said.
