Bringing the brand’s origin story to life.
HOKA has unveiled the ANZ debut of the brand’s latest iteration of its FLY HUMAN FLY globally integrated marketing campaign with an anthem film titled Bird’s Eye.
The campaign evolution brings the brand’s origin story to life, with a narrative that ‘We Are All Born To Fly’.
The campaign will be amplified in ANZ across film in digital, owned media and paid social until the end of 2024, as well as out-of-home media support, including Melbourne tram wraps.
To bring the brand anthem film to life, HOKA partnered with its global creative agency of record, Anomaly, building on the 'Murmuration' campaign released in June of last year.
Bird’s Eye taps into the brand’s origin story of being founded in the French Alps. With aerial POV shots, the film tells the story of a bird soaring alongside road and trail runners.
Together they embark on a journey descending from the mountain top to the roads below, capturing the essence of runners.
