A teenage girl who develops a mild, but healthy, obsession.
The National Association of Testing Authorities (NATA) launched a video campaign to celebrate its 75th anniversary.
NATA’s accreditation services serve the best interests of Australians providing testing, calibration and technical standards’ competency that touch our daily lives.
NATA is the accreditation body and a not-for-profit organisation which for more than 75 years has been working behind the scenes “testing the testers” and helping deliver confidence and assurance for domestic and international products and services.
The creative concept centres around a young teenage girl called Natalie who develops a mild, but healthy, obsession with the work NATA does.
NATA head of marketing & communications, Brendon Moo, said: “The NA-TA-lee concept was born out of highlighting how accreditation of testing procedures exists for everything that impacts our daily lives.”
“The NA-TA-lee campaign follows the release of a special documentary that has been produced to highlight NATA’s role in Australian society over the past 75-years, a milestone anniversary the organisation celebrates in 2022,” Moo added.
The NA-TA-lee series will run across digital and social channels from March 14.
Credits:
Creative Agency/Production Co: Marshlandia
Exec Producer/Director/Writer/DOP/Editor: Andrew Marsh
Producer: Michelle Cotterill
NATA: Brendon Moo (Head of Marketing & Communications)
