Helga’s is celebrating little acts of kindness in its new campaign by AJF Partnership Sydney.
AJF Partnership Sydney and Goodman Fielder have launched a new campaign for Australian bread brand, Helga’s.
The campaign builds on Helga’s positioning, “It’s not just bread, its Helga’s”, aiming to create an emotional relationship with the brand.
In the first spot, we see a woman making a sandwich for her elderly neighbour. In the second spot, a man makes a sandwich for his pregnant wife.
Credits
Marketing Manager, Loaf - Craig MurphyBrand Manager – Rose Milan
Advertising Agency: AJF Partnership Sydney
Executive Creative Director - Adam Rose
Creative Director - Chris Johnson
Creative Group Head - Paris Giannakis
Head of TV / Content - Tanya Hairman
Head of Planning - Jody Elston
Planning Director - Thomasine Burnap
Group Business Director - Kate Heatley
Account Director - Christine Lyall
Film Company - The Sweet Shop
Director - Louis Sutherland
Producer - Allison Lockwood
Managing Partner - Wilf Sweetland
Executive Producer - Edward Pontifex
DOP - Jeremy Rouse
Editor - Dan Lee
Grade - Method Studios
Online - Nicky Lidell
Post House - The Sweet Shop
Photographer - William Meppen
PR agency - Hausmann
Media - Slingshot
