HBF’s quokkas question happily ever after via Leo Burnett

6 April 2023
 

Creative Agency: Leo Burnett
Media Agency: UM Media

0 0
The new Healthier Insurance.

HBF’s quokkas are back on Rottnest Island to celebrate love in the health insurance brand’s latest campaign.

All set for a wonderful celebration of the union of Buddy and his quokka fiancé, Barbara, the question remains: will they live happily ever after?

Created by Leo Burnett Australia, the campaign forms part of HBF’s new ‘Healthier Insurance’ brand platform that demonstrates HBF’s focus on helping members get the most out of their health, by getting the most out of their health insurance.

The campaign spotlights the flexibility of HBF’s health cover and highlights that whilst customers are happy to share a policy with their loved ones, they don’t need to share their extras limits.

HBF general manager marketing & engagement, Louise Ardagh, said: “At HBF we understand that members want value in every single part of their health insurance, and it’s usually a case of you fitting around it, rather than the other way around.

"Our new platform ‘Healthier Insurance’ celebrates how we have turned this concept on its head with extras cover that understands no two people’s needs are the same.”

Leo Burnett creative director, Michelle Walsh, said: “I’m excited by the potential of the Healthier Insurance platform and look forward to working with HBF on bringing it to life in meaningful ways for their members.

"I also look forward to more days spent contemplating things like, ‘what would a quokka wear to a beach wedding?”

The integrated campaign runs on TV, radio, OOH, social and across digital channels.

 

Credits:

Client: HBF

General Manager, Marketing & Engagement: Louise Ardagh

Head of Brand: Louisa Ross

Strategic Marketing Lead: Meredith Simpson

Head of Acquisition: Vici Richardson

Digital Marketing Operations Manager: Jasmine White

Brand Manager: Amie Taylor

Product Marketing Manager: Melissa Gregory

Brand Coordinator: Hannah Carlisle

 

Creative Agency: Leo Burnett

National Executive Creative Director: Andy Fergusson

Creative Director: Michelle Walsh

Associate Creative Director: Stacey Karayannis

General Manager: Kate Silver

Head of Business Management: Julia Sheehan

Head of Strategy: Ilona Janashvili

Account Director: Bhavya Pandey

Account Executive: Milly Middleton

Senior Film Producer: Francesca D’Orazio

Designer: Johnson Diep

Motion Graphics Lead: Izy Kali

Digital Producer: Nara Lea

Digital Developer: Kiki Lauder

Multimedia studio manager: Dan Crozier

Integrated studio designer: Amanda Teo

 

Media: UM Group

 

Production Company: Mighty Nice

Director: Gary Fouchy

Executive Creative Director: Darren Price

Executive Producer: Tina Braham

Producer: Diana Angelius

Production Assistant: Kirsten Bassil

Head of Studio: Ben Seager

Storyboard artist: Duncan MacLaren

3D Modelling/Surfacing: Trent Rogan & Mike Lomas

Rigging: Tessa Eden

Fur: Trent Rogan, Billy Harrison

Lighting: Trent Rogan

Animation Director: Duncan MacLaren

Composite lead: Gary Fouchy

Composite & Print: Wendy Lu

 

Sound: Bang Bang Studios

Engineer: Sam Hopgood

Latest Campaigns

comments powered by Disqus