Kikki.K is serving up the snowy white Christmas you never had in its campaign for the festive season.
An Aussie Christmas is filled BBQs, beach and a big ol' helping of sunshine. But not this year. Kikki.K's latest campaign, by Smart, is hinged on nostalgia and brings a Swedish white Christmas to life by telling the story of its founder Kristina Karlsson.
Karlsson, who grew up in Sweden, has designed her stationary and homeware range based on a Swedish design and aims to inspire consumers to have their very own white Christmas with Kikki.K products.Yes, it might be 35 degrees outside but that doesn't mean it can't be stylish inside.
Smart managing director Janelle Toomey added: “Working with a global retailer, we felt strongly about the need to create a TVC that would demonstrate the birthplace of the brand and then translate easily into each of the current and emerging world markets for the brand. From the onset we knew that the only way to develop the commercial was in Swedish and then tailor for each market into the local language.”
Smart executive creative director Ben Davis said: “Opening the commercial with a Swedish voice over in the Australian market and recording a century-old Swedish Christmas carol for the vocal track is a big step and I’m proud of the guys for going there with us."
The TVC will appear as a 60 and 30 second cut.
Credits:
Client: kikki.K
CEO: Russell Parker
Founder & Creative Director: Kristina Karlsson
Assistant Creative Director: Jennifer Paul
Marketing Manager: Lucinda Hobson
Brand Manager: Lillian Lim
PR & Marketing Executive: Mark Polchleb
Agency: SMART Melbourne
Executive Creative Director: Ben Davis
Art Director: Ryan Clayton
Managing Director: Janelle Toomey
Account Manager: Leticia Trevino
Agency Producer: Janelle Toomey
Production Company: WINDOW
Director/DP: Tim Green
Executive Producer: Alex Mooney
Producer: Mike Salter
Editor: Dan Mitchell & Tim Green
Post Production: Julian Burgess
Sound: Gusto Music
Stylist: Justin Bishop, Jenni Sant & Janelle Toomey
Casting: Lesley Burgess Casting
