"This campaign doesn’t just highlight Harvest Snaps as a healthier option - it does so in a way that’s fun, memorable and engaging."
Harvest Snaps, in partnership with Hook Creative Studio, is bringing wholesome snacking to life with the return of mascot Penelopea.
The ad combines humour and health in a light-hearted commercial where Penelopea appears - almost out of nowhere - to guide the hero talent toward making the Harvest Snaps Multi-packs.
The campaign positions Harvest Snaps' as a deliciously crunchy snack that not only tastes good but is a healthier snack option.
The Harvest Snaps Multi-pack campaign will roll out as 30, 15 and 6 seconds spots across BVOD TV, digital, and social platforms.
Hook Creative Studio's founder and chief creative guy, Pat Langton, said mascots have always been a standout personality
in the world of advertising, and Hook wanted to amplify Harvest Snaps ‘Penelopea’ in a charming yet fresh comedic light.
"This campaign doesn’t just highlight Harvest Snaps as a healthier option—it does so in a way that’s fun, memorable, and effortlessly engaging," he said.
Harvest Snaps' senior brand manager, Alice Collins, said snacking is a daily habit for many, and the goal is to make that habit a healthier one without sacrificing taste.
"Penelopea is the perfect ambassador for this message - her playful personality embodies what Harvest Snaps is all about: making smart choices fun and easy," she said.
Credits
Client: Calbee (Harvest Snaps Multipacks)
Brand Manager: Alice Collins
Head of marketing: Natalie Johnson
Creative and production:: Hook Creative Studio
