A continuation of the ‘How Good’ platform.
Hahn has continued to build its association with social sport in a brand work developed in partnership with Thinkerbell.
As a continuation of Hahn’s ‘How Good’ platform, the work explores the idea that when you’re in good company and there’s beer involved, there’s no such thing as losing - only degrees of winning.
“Hahn brings social sport and beer closer together and highlights that regardless of the outcome on the green, when there’s a Hahn at the end of it, everyone’s a winner!” Hahn marketing manager at Lion Australia Sammy Russo said.
Thinkerbell’s chief creative tinker Paul Swann said the end of a round of golf is the perfect opportunity to enjoy some banter over a beer.
"The spot nods to the new generation of golfers, brought to life through a vibrant visual treatment," he said.
The new work set to Sam & Dave’s ‘Hold On, I’m Comin’ was directed by Revolver’s Leilani Croucher. It will roll out across TV, cinema, online video and will be supported by OOH and social.
Credits:
Client: Lion
Creative, Earned: Thinkerbell
Media Agency: UM
Production Company: Revolver
Director: Leilani Croucher
Post Production: The Editors, Otis Studios
