As an official sponsor of the Wallabies, Hahn SuperDry is using content to give fans a better insight into their heroes with its 'Every Game Makes You Better' series.
The series, from The White Agency and created in partnership with Candid Projects' director Jo Melling, showcases stories from past and present players about what Rugby has taught them about the game, life and themselves.
It features current Wallabies Will Genia, James Horwill, Greg Holmes and James Hanson, as well as Wallaby coach Michael Cheika and retired players Joe Roff and Stirling Mortlock.
Lion - owner of Hahn - brand director Tanya Marler said: “What kept coming through in all the stories the guys shared was that Rugby is all about highs and lows, wins and losses.
"But to grow as a player, and as a person, you need to be able to learn from every experience.”
The series comprises seven films in total. The first three, featuring Joe Roff, Stirling Mortlock and Greg Holmes are available on Hahn's website hub and through YouTube.
The remaining four films will be unveiled over the coming weeks.
The White Agency creative director Mike Barry said: “When it comes to making branded content, it’s rare to get a chance to capture and tell such personal stories. What I love about these films is that they’re not just about the player, but the person inside the player.
"Each of the guys really bought into the concept, and getting them to dig into their personal stories felt like a privilege. By the end I’m sure they couldn't wait to get back to something less taxing like taking on the All Blacks.”
