South East Queenslanders are getting a timely reminder that ‘Everyone and Every Drop Counts'.
With two thirds of the state in drought, South East Queenslanders are getting a timely reminder that ‘Everyone and Every Drop Counts’.
The intensive advertising campaign, created by GrowthOps for Seqwater, features stylistic illustration and simple animation to demonstrate the ways we can all save water in, and around, the house.
It reinforces the notion that we can’t always count on the rain, so instead, it demonstrates the countless ways we can all make a difference by making some simple changes.
“This campaign showcases helpful water saving tips that anyone can apply each day. Most importantly, it demonstrates how people can reduce their water consumption and wastage," GrowthOps creative director Lindsay Thompson says.
"It has been an incredible privilege to help positively shape the future of one of our most precious resources, and in such a unique way."
Seqwater team leader corporate communications Adam Harper says the "timely" campaign has the potential to make a difference.
"This really represents a step change in our water saving awareness and approach to driving behaviour change," Harper says.
“GrowthOps Brisbane demonstrated an adept understanding of both the strategic challenges involved and equally how to convey our key messages to many diverse communities in South East Queensland in a positive and engaging way.”
Seqwater is running the Everyone and Every Drop Counts campaign in partnership with water retailers, Urban Utilities, Unity Water and the Redland, Logan and Gold Coast councils.
The campaign launches across South East Queensland this week with TV, radio, outdoor and online videos.
Credits
Agency – GrowthOps
Creative Director: Lindsay Thompson
Head of Strategy and Innovation: Caroline Starecky
Copywriters: Tim Kelly and Heath Kunde
Art Directors: Simon Budzevski and Benjamin Drake
Graphic Artist: Gaelle Masurier
Senior Producer: Natalie Mitchell
Illustrations: Joe Carrington
Post Production: 3P Studio
Music Composition and SFX: David Gaylard
Group Account Director: Mark Gregory
Client – Seqwater
Sophie Walker
Adam Harper
Katrina Lambert
