People tend to get excited about movie violence, but less excited about the real deal.
Grey New York has taken a new approach in convincing Americans to regulate the use and purchase of firearms by showing them the disturbing impact of real life violence in a stunt for States United to Prevent Gun Violence.
The agency worked with a recruiting agency to identify people who love action movies and get them to check out a new movie. But instead of a movie, footage of very real and distributing footage of murders committed with firearms were shown instead.
See their reactions in the clip but warning - it contains some very graphic imagery.
