Suit retailer M.J.Bale has launched a campaign called 'Grazed on Greatness' to announce its appointment as the offical tailors to the Australian Cricket Team.
Created by Whybin/TBWA, the campaign is based on a project that saw turf samples taken from the SCG, regrown in Armidale, and fed to a group of Merino sheep. The wool from these sheep was then used to handcraft unique M.J Bale suits, tailormade for the members of the Australian Cricket Team.
