First it was Clive Palmer and now it's The Climate Reality Project former Vice President of the United States Al Gore is throwing his weight behind.
Gore is supporting the United Nations by urging young people across the globe to demand world leaders act on climate change as part of the Why? Why Not? Campaign by GPY&R Sydney.
The campaign is a call to action to recruit young people from around the world, aged between 13 and 21, to be the voices of the generation with the most to lose from the effects of climate change.
The campaign launches with a contest inviting young people to film a short video asking leaders a “Why?” or “Why not?” question on climate change and solutions.
Creative Credits:
WPP CCO: John O'Keefe,
GP Y&R ECDs: David Joubert and Bart Pawlak
Agencies: GPY&R Sydney;|
JWT;
Maxus;
The Futures Company;
PPR Australia;
The Glover Park Group;
Blue State Digital
Affiliate company: VICE
