Showing what’s possible in the palm of the hand.
While most Australians are aware of the emergence of Artificial Intelligence, many do not yet know the ways in which it is already capable of enhancing day-to-day life.
This latest Google Pixel campaign from 72andSunny aims to excite Australians by showing what’s possible when Google’s latest AI advancements can be experienced in the palm of the hand, with the Google Pixel 8 Pro.
Helmed by comedy director Dave Wood from Good Oil, each film is a slice of an Australian moment being ruined, then somehow saved by Google Pixel 8 Pro.
From erasing the noise of a low flying jet, to snapping the perfect photo of kids who won’t stand still, the new Google Pixel proves itself to be a uniquely helpful device.
Genevieve Hoey, creative lead at 72andSunny ANZ, said the agency want Australians to have a chuckle and feel seen in these everyday ruined moments.
"Because while they’re only small disasters, the role Google AI can play in fixing them is huge. We always enjoy our creative collaboration with the Google team," she said.
"Then Dave Wood brought his underplayed comedy swagger to these Google stories - we’re all thrilled with how these Pixel 8 Pro spots came to life.”
Julia Davis, director, devices & services marketing at Google AUNZ, said the Google Pixel 8 Pro delivers fresh innovation to the smartphone category and provides Australians with an opportunity to experience Google’s latest AI advancements in a device that fits right in their pocket.
"With these films, we’re pleased to showcase how Google Pixel’s unique and AI-centric features are capable of enhancing Australians' day-to-day lives in helpful ways," said Davis.
The films will run on online video, TV and BVOD, supported by a wider integrated marketing campaign for the new Google Pixel 8 and 8 Pro across OOH, digital and social.
This launch builds on previous Pixel 7 launch work from 72andSunny with Magda Szubanski and Google AFL brand building campaigns.
Credits:
Client: Google Australia
Creative: 72andSunny ANZ
Media: PHD Australia and Media Futures Group / EssenceMediacom
Director: Dave Wood
DOP: Marty Williams
Producer: Lee Thomson
Production Company: Good Oil Films
Offline edit: The Editors
Post production: White Chocolate
Sound Studio: Otis
Music Supervisor: Charmed I’m Sure
