Positioned as the cleaning retailer that facilitates that euphoric post cleaning feeling.
Thinkerbell has been appointed as creative agency partner for Godfreys in Australia and New Zealand, with the partnership seeing Godfreys, ANZ vacuum and cleaning specialists, launching the new brand platform 'Godfreys. Feel Free'.
The work positions Godfreys as the cleaning retailer that facilitates that euphoric post cleaning feeling; that freeing ‘ahhhhhh’ moment when people can relax and sit back on their couch knowing everything is done.
Nathan Dixon, general manager marketing of Godfreys, said the company had been looking for a partner that could help re-establish Godfreys as the place to go for all cleaning needs.
"We worked closely with the team at Thinkerbell to create a new and more emotive way for Godfreys to communicate, one that captures the positive feeling you get when the cleaning is complete. It's been a real pleasure thinking and tinking with Thinkerbell," he said.
Regina Stroombergen, head creative tinker at Thinkerbell, said as the category leaders, only Godfreys can take the higher emotive ground of that post clean feeling, as its the only retailer whose entire brand is dedicated to cleanliness.
"We've captured that feeling you get when you look around the house and everything is beautifully, wonderfully, clean," she said.
The communications will live across TV, BVOD, out of home, audio channels and social media, as well as coming to life in owned channels and in-store.
Credits:
Client: Godfreys
Creative Agency: Thinkerbell
Media Agency: Nunn Media
Production Partner: Cutting Edge
