See pro surfer Sally Fitzgibbons and pro BMX rider Kai Sakakibara go head-to-head in the latest campaign for Garnier.
Cosmetics maker Garnier has launched an Australian online film with Publicis Melbourne starring Sally Fitzgibbons and Kai Sakakibara.
The campaign aims to capture the brand’s new essence of portraying strength - with a race by land and sea. It marks a new direction for the Fructis brand as it looks to create “market relevant” content.
In the spot, Fitzgibbons and Sakakibara race their way through the breaking wave sand paved streets of Queensland’s coastline, showing of their skills while they go head-to-head.
The film has been cut as long form content for social media as well as 15 second promo pre-rolls for YouTube.
Credits:
Client:
Aurelie DeCremiers – Marketing Director, Consumer Division L’Oréal Australia
Client – Madeleine Curran – Marketing Manager, Garnier, L’Oréal Australia
Client – Josh Croall — Senior Brand Manager, Garnier Hair Care, L’Oréal Australia
Agency:
General Manager – Georgie Pownall
Creative Director – Ryan Petie
Senior Writer – Adam Ferrie
Senior Art Director – Peter Cvetkovski
Senior Account Director – Emma Salmon
National Head of Broadcast & Content – Vicki Lee
Production:
Production Company – Taxi
Director: Justin McMillan
Producer: Mark Bishop
Post Production
The Post Lounge Melbourne
Editor: Sue Schweikert
Music:
Rumble Studios
Composer: Johnny Green
