The iconic Coca-Cola billboard will feature a new brand.
Coca-Cola owned Fuze Tea, which launched just under a year ago, has launched its summer campaign.
The 'surprising fusions' campaign will specifically target 30-49 year old females and will be spread across digital and out-of-home, including a takeover of the iconic Kings Cross Coke sign.
The promotion will also dominate free-to-air screens and targeted food specific sponsorships with Seven, Nine, Ten, SBS Food and Lifestyle Food and will be available at McDonald's and Hungry Jack's.
Emma Harper, brand manager of Fuze Tea says the drink has “gone from strength-to-strength” in the past year and hopes to continue “impressing the public” with unexpected flavour combinations.
