Featuring general punters and Tigers players, Nick Vlastuin and Toby Nankervis.
Leading brewer Lion has unveiled a new integrated idea for Furphy, to celebrate the upcoming AFL football season.
As AFL fans across the country are gearing up for the footy season later this month, Furphy has launched ‘The Rookie’.
The latest creative work taps into the Unbelievable platform by creating narratives that are almost too good to be true, as the sporting feats of an up-and-coming player are discussed in hushed tones by general punters and Tigers players, Nick Vlastuin and Toby Nankervis.
Lion’s head of marketing, Core Beer, Chris Allan said the new brand work encourages consumers to lean into the next generation of footy culture:
“Building on our support of a number of AFL and AFLW teams, we’re pumped to continue to instill unbelievable footy moments into culture.
"We are celebrating all things footy, including the odd furphy, to kick off what we hope will be an unbelievable footy season.”
Head creative tinker at Thinkerbell Sesh Moodley said: “Everyone, from the die-hard to the casual fan, has something to say about footy. Be it outlandish predictions, embellished stories, or sporting prowess gone next level.
"We all love to chat footy and we’re proud to be able to do it in an entertaining way here.”
Credits
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM
Production: Scoundrel, Arc Edit, Rumble
