The Core Agency is giving people 'The Gift of Sight' during Vivid Sydney to raise awareness for The Fred Hollows Foundation.
An invisible art installation for The Fred Hollows Foundation aims to raise awareness for the work it does in restoring sight in people living with avoidable blindness around the world.
Collaborating with Apparition Media, The Core Agency commissioned 19 artists to use special UV inks to produce artworks which cannot be seen with the naked eye.
Visitors to the installation, housed in a converted shipping container, go into the darkened space and use a special UV torch to illuminate the pieces, making the invisible artworks appear out of the darkness in glowing colours.
Well known street and installation artists such as Lister, Mulga, Tim Phibs, Buff Diss and Aroha Groves all created their original artwork for free.
The Core Agency co-founder and creative partner Christian Finucane says the instillation delivers a stand-out visitor experience.
“We couldn’t be more proud and excited about this work. The opportunity to contribute to Vivid Sydney was a huge creative and production challenge and everyone involved has done an amazing job," he says.
"The installation delivers a stand-out visitor experience while highlighting the sight-restoring work of The Fred Hollows Foundation.”
Nick Martin, director of public affairs at The Fred Hollows Foundation added: “We are delighted with The Gift of Sight installation and hope thousands of people will pass through the container and experience what it is like to see for the first time. The partnership with The Core Agency and Apparition Media has delivered a fantastic result.”
The Gift of Sight installation is located in Darling Harbour, adjacent to Tumbalong Park, on the footpath outside the International Convention Centre, Sydney.
It will run every night from 26 May–17 June throughout Vivid Sydney from 6pm to 11pm.
Credits:
Creative Agency: The Core Agency
Creative Partners & Founders: Christian Finucane & Jon Skinner
Senior Art Director: Simone Parravicini
Senior Copywriter: Dave Glen
Strategy Director: Simon Rich
Account Manager: Carolina Högnabba
Project Manager: Apple Stuart
Collaborator: Apparition Media
Client: The Fred Hollows Foundation
Director of Public Affairs: Nick Martin
Global Lead Communications: Alison Hill
Project Manager: Jane Fernandez
