"We aimed to showcase the thrill of having so much premium content at your fingertips."
Foxtel highlights it’s commitment to delivering value by providing access to a Max subscription on their Foxtel device at no extra cost, unlocking content from HBO, Warner Bros. and Discovery.
The creative takes viewers on a rollercoaster ride, showcasing Max's lineup of fantasy, drama, comedy and more.
The TVC, featuring NRL legend and Fox Sports presenters Nathan Hindmarsh and Brian Fletcher, host of Selling Houses Australia and Love It or List It Australia Andrew Winter, and actress Sana Shaik, highlights programming available on Max including HBO Originals House of the Dragon, The White Lotus, and The Last of Us, alongside franchises such as Harry Potter and Friends.
Foxtel subscribers will enjoy seamless access to its extensive catalogue of titles, with Max launching in Australia on March 31.
The TVC follows the announcement of Foxtel Group as a launch partner for Warner Bros. Discovery’s Max app.
Foxtel director of marketing strategy and planning Michael Waymouth said Foxtel is making it easier than ever to access the best content all in one place.
"This integration reflects our commitment to delivering great value and convenience for our customers," Waymouth said.
"We’re also proud to continue our partnership with Warner Bros. Discovery as a launch partner, bringing access to Max and its content library to the Foxtel platform at no extra cost to our subscribers."
BALBOA ECD Guy Sawrey-Cookson said the goal with this campaign was to capture the excitement and variety of entertainment that an included Max subscription brings to Foxtel subscribers.
"By blending iconic moments from beloved shows and films with a dynamic, rollercoaster-style narrative, we aimed to showcase the thrill of having so much premium content at your fingertips," Sawrey-Cookson said.
"This ad celebrates the seamless integration of Max into the Foxtel experience, delivering creative that’s as bold and engaging as the entertainment itself."
Foxtel devices will have access to the Max app from March 31, expanding their content offering and bringing the total number of available apps to 18.
Max joins a lineup, including Netflix, Disney+, 10play, Amazon Prime Video, ABC iview, SBS On Demand, YouTube, YouTube Kids, 9Now, F1 TV, Optus Sport, Paramount+, 7plus, Stan, DocPlay, Apple TV+6, and BritBox1.
The campaign will run on TV, social media, BVOD, online video, and on-platform promos.
Credits:
Client: Foxtel
Creative Agency: BALBOA; Foxtel Group Creative Agency
ALT VFX, SFX: Uncanny Valley
